Learn how to get press for your company

In this course you will learn

How to communicate effectively with the media

How to create a PR strategy

How to leverage your crowdfunding campaign

How to create effective press releases

How to amplify your startup using PR

How to communicate your product to increase sales

Course materials

How to decide on a story
How to craft a press release (what to include, not include, and more)
Crafting an email to journalists
Deconstructing how the media industry works
Using an Exclusive vs. Embargo
What to do once an article comes online
How your company can optimize its PR coverage over the long-run
Formulate an announcement
What is social proof?
Strategize
The Pillars of Public Relationships
Crowdfunding Summary
FAMOUS Acronym

Teacher

Conrad Egusa

Founder & CEO at Publicize

@conradegusa

Student Reviews

Jaime Bartholomai

I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.

Vicky O’Shee

I am a startup founder, and Platzi courses showed a gap that I had to fill to create a better product for my users.

Fernando Langschwager

Platzi helped me to be more open minded and deliver a better service to my users. I’ve learned a lot through the courses and Platzi community.

How Platzi Works

Thoughtfully crafted courses with the most up-to-date thinking in attractive careers

Tech industry teachers sharing their unique expertise and insights

Self-paced classes, with a mobile app to allow you to learn anytime, anywhere

Hands-on projects to develop your skills