This course includes

How to communicate effectively with the media

How to communicate effectively with the media

How to create a PR strategy

How to create a PR strategy

How to leverage your crowdfunding campaign

How to leverage your crowdfunding campaign

How to create effective press releases

How to create effective press releases

How to amplify your startup using PR

How to amplify your startup using PR

How to communicate your product to increase sales

How to communicate your product to increase sales

Course content

  • How to decide on a story
  • How to craft a press release (what to include, not include, and more)
  • Crafting an email to journalists
  • Deconstructing how the media industry works
  • Using an Exclusive vs. Embargo
  • What to do once an article comes online
  • How your company can optimize its PR coverage over the long-run
  • Formulate an announcement
  • What is social proof?
  • Strategize
  • The Pillars of Public Relationships
  • Crowdfunding Summary
  • FAMOUS Acronym

Teachers

Conrad Egusa

Conrad Egusa

@conradegusa

Founder & CEO at Publicize

Start today!

  • Study whenever you want with our recorded classes

  • Learn from the tech leaders of Silicon Valley

  • Test your knowledge with Platzi's final project

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