In this course you will learn

How to communicate effectively with the media

How to communicate effectively with the media

How to create a PR strategy

How to create a PR strategy

How to leverage your crowdfunding campaign

How to leverage your crowdfunding campaign

How to create effective press releases

How to create effective press releases

How to amplify your startup using PR

How to amplify your startup using PR

How to communicate your product to increase sales

How to communicate your product to increase sales

Course materials

  • How to decide on a story
  • How to craft a press release (what to include, not include, and more)
  • Crafting an email to journalists
  • Deconstructing how the media industry works
  • Using an Exclusive vs. Embargo
  • What to do once an article comes online
  • How your company can optimize its PR coverage over the long-run
  • Formulate an announcement
  • What is social proof?
  • Strategize
  • The Pillars of Public Relationships
  • Crowdfunding Summary
  • FAMOUS Acronym

Teacher

Conrad Egusa

Conrad Egusa

Founder & CEO at Publicize

Student Reviews

Victor Tisnado
Victor Tisnado
The biggest value I get from Platzi is keeping up-to-date on the new technologies and skills that are changing the tech industry and the world.
Ricardo Barrera
Ricardo Barrera
When you get out of your comfort zone, you grow as a person and you start to have a different perspective about your career. Platzi was key in opening my mind for the professional opportunities I could pursue.
Jaime Bartholomai
Jaime Bartholomai
I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge