Learn How to Get Press for Your Company
Learn how to get media coverage for your company and how to handle press relations. This course will cover all the steps of PR, starting from the beginning: finding stories to tell and understanding how journalists work.
EnrollIn this course you will learn
How to communicate effectively with the media
How to create a PR strategy
How to leverage your crowdfunding campaign
How to create effective press releases
How to amplify your startup using PR
How to communicate your product to increase sales
Course materials
- How to decide on a story
- How to craft a press release (what to include, not include, and more)
- Crafting an email to journalists
- Deconstructing how the media industry works
- Using an Exclusive vs. Embargo
- What to do once an article comes online
- How your company can optimize its PR coverage over the long-run
- Formulate an announcement
- What is social proof?
- Strategize
- The Pillars of Public Relationships
- Crowdfunding Summary
- FAMOUS Acronym
Teacher
Conrad Egusa
Founder & CEO at Publicize
How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
Tech industry teachers sharing their unique expertise and insights
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
Hands-on projects to develop your skills
Free workshops to boost your knowledge