In this course you will learn

Design your Mobile Marketing Strategy

Design your Mobile Marketing Strategy

Use a Marketing Strategy on Social Networks

Use a Marketing Strategy on Social Networks

Make the Most of all Mobile Channels

Make the Most of all Mobile Channels

Control Metrics to Have Better Conversion Results

Control Metrics to Have Better Conversion Results

Create the Right Content for your Mobile Audience

Create the Right Content for your Mobile Audience

Course materials

  • How to Launch your App
  • Acquisition and Distribution after Launch
  • Feedback Loops and Gamification
  • Onboarding and Sign-up Flows
  • How to Define your First Success Metrics
  • Community Press
  • How to define the objective of a mobile marketing strategy
  • Modern inbound marketing channels
  • Understanding intent in social networks
  • Encouraging feedback and reviews
  • Posts vs Stories vs Pictures vs Snaps
  • SMS and notifications
  • Mobile copywriting
  • Mobile email campaigns
  • Flash discounts
  • Make your users create mobile content
  • Live-streaming in the Snapchat era
  • Mobile communities, memes and culture
  • A/B Testing and Better Experimentation Frameworks
  • Paid User Acquisition and Installs Optimization
  • Churn and Retention
  • The importance of Culture and Impact for your Team

Teacher

Freddy Vega

Freddy Vega

CEO at Platzi

Experto en educación presencial y online

Di-Ann Eisnor

Di-Ann Eisnor

Head of Growth at Waze

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge