In this course you will learn

Growth Marketing Course

Growth Marketing Course

Marketing Funnel Course

Marketing Funnel Course

Email Marketing Course

Email Marketing Course

SEO & SEM Course

SEO & SEM Course

Data Science Course

Data Science Course

Product Marketing Strategy Course

Product Marketing Strategy Course

SEO Training, Strategy and Techniques

SEO Training, Strategy and Techniques

Course materials

  • Ads optimization
  • A/B Testing Optimization Guide
  • Key metrics for a growth marketer
  • Defining and executing the experiment
  • How the marketing funnel works
  • Acquisition vs Retention
  • Referral: building a refilling funnel
  • Setting up a landing page
  • Elements of a good landing page
  • Having high open rates, CTR and conversions
  • Email tools for campaign setup
  • SEO checklist
  • Strategic planning
  • Key performance metrics
  • Build a community of early users
  • Get referrals to go viral
  • Leverage early-stage growth hacks
  • Find your core growth engines
  • Keep track of your progress
  • React when growth stalls
  • Sustain growth

Teacher

Rand Fishkin

Rand Fishkin

Co-founder at Sparktoro
Di-Ann Eisnor

Di-Ann Eisnor

Head of Growth at Waze
William Wolf

William Wolf

Mathematician & Data Scientist at ShopKeep.

William is a multilingual data scientist who loves building machine learning models and has vast exp

Billy Blaustein

Billy Blaustein

Former Growth Manager at Uber

With over 10 years of Marketing and User Acquisition experience, Billy is recognized as a marketing

Justin Wu

Justin Wu

Founder, Growth Engineer at Growth.ly
Chris Rodriguez

Chris Rodriguez

Director of Performance Marketing at Contactually
Erin Parker

Erin Parker

Founder & CEO at Spitfire Athlete

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge