Growth Marketing Course
Drive company growth by applying actionable digital marketing techniques taught by Billy Blaustein, who led Uber's expansion in one of the largest emerging markets in the world.
EnrollIn this course you will learn
Inbound and paid marketing strategies
Product marketing basics
Key concepts for a Digital Marketer
A/B testing and campaign optimization
Database building and analysis
Course materials
- Skill set of a Growth Marketer
- Digital Marketing Metrics
- Dashboards for Growth Marketing
- Setting up Marketing Experiments
- Campaign Measurement
- A/B testing and Optimization
- Content creation for Inbound Marketing
- Email Marketing and Push Notifications
- Free and Paid acquisition channels
- Data Driven Marketing
- SQL and database infrastructure
- Determining Customer Acquisition Cost
- Customer Lifetime Value importance
Teacher
Billy Blaustein
Former Growth Manager at Uber
With over 10 years of Marketing and User Acquisition experience, Billy is recognized as a marketing expert in the global startup ecosystem. He was in charge of launching Uber in LatAm and has helped businesses thrive through effective growth marketing strategies.
Student Reviews
Fernando Langschwager
Platzi helped me to be more open minded and deliver a better service to my users. I’ve learned a lot through the courses and Platzi community.
Ricardo Barrera
When you get out of your comfort zone, you grow as a person and you start to have a different perspective about your career. Platzi was key in opening my mind for the professional opportunities I could pursue.
Jaime Bartholomai
I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.
How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
Tech industry teachers sharing their unique expertise and insights
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
Hands-on projects to develop your skills
Free workshops to boost your knowledge