This course includes

Growth Marketing as Career

Growth Marketing as Career

Customer LTV, CRM and CAC Fundamentals

Customer LTV, CRM and CAC Fundamentals

Optimization of paid acquisition efforts

Optimization of paid acquisition efforts

A/B Testing Optimization Guide

A/B Testing Optimization Guide

Database Building 101

Database Building 101

Course content

  • What is a Growth Marketer?
  • Skill Sets of a Growth Marketer
  • Ads optimization
  • A/B Testing Optimization Guide
  • Key metrics for a growth marketer
  • Defining and Executing the Experiment
  • Statistical Significance
  • Establishing objectives
  • Validation
  • Content Creation (inbound marketing)
  • CRM Lifecycle: Email and Push notifications
  • What type of people tend to do well in growth marketing?
  • Paid Acquisition
  • What is SEO?
  • Offline Data Driven Marketing
  • SQL and Database Infrastructure
  • What is CAC?
  • Understanding Customer Lifetime Value

Teachers

Billy Blaustein

Billy Blaustein

@billyenvivo

Partnerships at Allbirds

Start today!

  • Study whenever you want with our recorded classes

  • Learn from the tech leaders of Silicon Valley

  • Test your knowledge with Platzi's final project

  • Join Platzi Community