Platzi.com

In this course you will learn

Inbound and paid marketing strategies

Inbound and paid marketing strategies

Product marketing basics

Product marketing basics

Key concepts for a Digital Marketer

Key concepts for a Digital Marketer

A/B testing and campaign optimization

A/B testing and campaign optimization

Database building and analysis

Database building and analysis

Course materials

  • Skill set of a Growth Marketer
  • Digital Marketing Metrics
  • Dashboards for Growth Marketing
  • Setting up Marketing Experiments
  • Campaign Measurement
  • A/B testing and Optimization
  • Content creation for Inbound Marketing
  • Email Marketing and Push Notifications
  • Free and Paid acquisition channels
  • Data Driven Marketing
  • SQL and database infrastructure
  • Determining Customer Acquisition Cost
  • Customer Lifetime Value importance

Teacher

Billy Blaustein

Billy Blaustein

Former Growth Manager at Uber
@billyenvivo

With over 10 years of Marketing and User Acquisition experience, Billy is recognized as a marketing expert in the global startup ecosystem. He was in charge of launching Uber in LatAm and has helped businesses thrive through effective growth marketing strategies.

Student Reviews

Ricardo Barrera
Ricardo Barrera
When you get out of your comfort zone, you grow as a person and you start to have a different perspective about your career. Platzi was key in opening my mind for the professional opportunities I could pursue.
Vicky O’Shee
Vicky O’Shee
I am a startup founder, and Platzi courses showed a gap that I had to fill to create a better product for my users.
Jaime Bartholomai
Jaime Bartholomai
I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge