In this course you will learn

Inbound and paid marketing strategies

Inbound and paid marketing strategies

Product marketing basics

Product marketing basics

Key concepts for a Digital Marketer

Key concepts for a Digital Marketer

A/B testing and campaign optimization

A/B testing and campaign optimization

Database building and analysis

Database building and analysis

Course materials

  • Skill set of a Growth Marketer
  • Digital Marketing Metrics
  • Dashboards for Growth Marketing
  • Setting up Marketing Experiments
  • Campaign Measurement
  • A/B testing and Optimization
  • Content creation for Inbound Marketing
  • Email Marketing and Push Notifications
  • Free and Paid acquisition channels
  • Data Driven Marketing
  • SQL and database infrastructure
  • Determining Customer Acquisition Cost
  • Customer Lifetime Value importance

Teacher

Billy Blaustein

Billy Blaustein

Former Growth Manager at Uber

With over 10 years of Marketing and User Acquisition experience, Billy is recognized as a marketing

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
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Hands-on projects to develop your skills
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Free workshops to boost your knowledge