In this course you will learn

Build an email marketing campaign

Build an email marketing campaign

Learn how to run A/B Tests

Learn how to run A/B Tests

Key Metrics and how to measure

Key Metrics and how to measure

Best tools and how to use them

Best tools and how to use them

Course materials

  • Structuring your email marketing campaign according to an objective
  • Key elements to test
  • Having high open rates, CTR and conversions
  • Email tools for campaign setup
  • Study cases from different industries
  • Building a template
  • Spreadsheet tools
  • The different types of email marketing
  • Good practices.

Teacher

Erin Parker

Erin Parker

Founder & CEO at Spitfire Athlete

Student Reviews

Jaime Bartholomai
Jaime Bartholomai
I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.
Ricardo Barrera
Ricardo Barrera
When you get out of your comfort zone, you grow as a person and you start to have a different perspective about your career. Platzi was key in opening my mind for the professional opportunities I could pursue.
Fernando Langschwager
Fernando Langschwager
Platzi helped me to be more open minded and deliver a better service to my users. I’ve learned a lot through the courses and Platzi community.

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge