In this course you will learn

Build an email marketing campaign

Build an email marketing campaign

Learn how to run A/B Tests

Learn how to run A/B Tests

Key Metrics and how to measure them

Key Metrics and how to measure them

Best tools and how to use them

Best tools and how to use them

Course materials

  • Structuring your email marketing campaign according to an objective
  • Key elements to test
  • Having high open rates, CTR and conversions
  • Email tools for campaign setup
  • Study cases from different industries
  • Building a template
  • Spreadsheet tools
  • The different types of email marketing
  • Good practices.

Teacher

Erin Parker

Erin Parker

Founder & CEO at Spitfire Athlete

Student Reviews

Vicky O’Shee
Vicky O’Shee
I am a startup founder, and Platzi courses showed a gap that I had to fill to create a better product for my users.
Fernando Langschwager
Fernando Langschwager
Platzi helped me to be more open minded and deliver a better service to my users. I’ve learned a lot through the courses and Platzi community.
Jaime Bartholomai
Jaime Bartholomai
I loved the Growth Marketing course and was able to put much of what I learned into practice at my everyday job. I highly recommend it to anyone developing a career in Growth Marketing.

How Platzi Works

How Platzi Works
Thoughtfully crafted courses with the most up-to-date thinking in attractive careers
How Platzi Works
Tech industry teachers sharing their unique expertise and insights
How Platzi Works
Self-paced classes, with a mobile app to allow you to learn anytime, anywhere
How Platzi Works
Hands-on projects to develop your skills
How Platzi Works
Free workshops to boost your knowledge