This course includes

Build an email marketing campaign

Build an email marketing campaign

Learn how to run A/B Tests

Learn how to run A/B Tests

Key Metrics and how to measure

Key Metrics and how to measure

Best tools and how to use them

Best tools and how to use them

Course content

  • Structuring your email marketing campaign according to an objective
  • Key elements to test
  • Having high open rates, CTR and conversions
  • Email tools for campaign setup
  • Study cases from different industries
  • Building a template
  • Spreadsheet tools
  • The different types of email marketing
  • Good practices.

Teachers

Erin Parker

Erin Parker

@neverbendeasy

Founder & CEO at Spitfire Athlete

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