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YC's Kevin Hale on the 6 questions your site should answer to convert

956Points

6 years ago

What better person to learn UX best practices from than Kevin Hale? Now a partner at Y Combinator, he’ s also the founder of online form builder Wufoo, widely praised for its user interface, and acquired by SurveyMonkey for a reported $35 million in cash and stock in 2011.

All of this contributed to turning Kevin into an authority on all things design, which is why our team was thrilled at the opportunity to livestream a talk that he gave at Stanford on interface design for startups — a great complement to the previous class he had taught on Platzi.

These videos are now grouped together and available here for you to watch for free, wherever and whenever you want. That said, Platzi student Aneela aka @ak310i wrote a great recap that will make you want to watch this sooner than later. Here’s her summary of some of his introductory comments:

"Your interface design should be intuitive. You need to make it very clear what you want the user to do. This is called the “Call to Action” in marketing speak. Do not make the user think — or worse, decide between more than one action. The simplest and most intuitive call to action will have one button to act on.

Everyone that lands on your website or app intuitively asks themselves 6 questions to decide if they will act on your call to action. Make sure your site clearly answers these fundamental questions to increase your conversion:

Kevin Hale

Read the full recap of Kevin’s recommendations and startup website teardowns on Aneela’s blog, "Two Start-ups & A Baby".

Anna
Anna
annaheim

956Points

6 years ago

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