There are a few terms that online workers are very familiar with. Terms like SEO, SEM, and so forth can be found sprinkled in just about every online marketing article out there. Yet those aren’t the tools that have caused the most growth in my own business, and they aren’t the tools that by themselves can lead to the creation of a billion dollar company. When I was ready to take my company to the next level, I didn’t rely on SEO; I relied on growth hacking.
Growth hacks are techniques that are used to cause an almost immediate increase in a client base. They can include specific activities, like contests and promotions, or they might involve using a code that causes one activity to happen over and over again. If you want to take your company to the next level and start planning the day you hit the billion dollar mark, it’s time to learn a bit about growth hacking and what it can do for your company.
Essentially, growth hacking is all about implementing specific techniques. I can pay someone to write 500 articles, or I can pay someone to create a code that causes an opt-in option to pop up when the reader gets to a specific keyword in my posts. Those keywords are always put in areas that demonstrate key points of the product.
The trick here is that I only have to pay someone to write the code once, but I get to use it in every post I offer, with different keywords and different questions in the windows that come up. It’s important that I use multiple opt-in windows instead of one long form because I don’t want to overwhelm my audience by asking a lot of questions all at once. I always try to keep in mind that becoming a billion dollar company involves using cost- effective solutions that can be used over and over as well as innovative designs and hacks. By keeping that in mind, I look for ways to spend money once instead of creating an ongoing cost.
For some of the most effective growth hacks, I took a look at my social interactions and some of the methods that the most successful businesses have used. In and of itself, borrowing a method from a successful business is a growth hack. Once I understood that a growth hack is really just a simple step that leads to growth spurts, I couldn’t stop looking for more of them. To that end, I looked outside of my own company and stopped viewing everyone else as competitors.
Instead, I viewed them as part of my network. I looked at companies like YouTube and saw how effective networking could be. YouTube networks with other companies by allowing those companies to embed videos on their sites. The service doesn’t cost anything, but it does add a visual element to sites, while leading viewers back to YouTube. In fact, I used YouTube specifically to offer short demos of my products.
Humans are visual creatures. Since I can’t see something work in person, I want to see a demo. At the same time, I don’t want to spend all day watching a product pitch. A brief demo that shows a product doing what it was designed to do allows the product to speak for itself. I assumed that my potential clients felt the same way. Using this method didn’t just offer my clients a chance to see the product in action; it cut down on the time I spent answering emails about how the product worked. It saved me money because it saved me time, but it also increased sales. In some cases, I even used videos from winners of the contests where real people demonstrated how they used the product.
One of the most effective tools I have at my disposal is my existing client base. I offer them contests, badges that lead back to my site, and plenty of opportunities for them to share their voices. When they use these tools to share their experiences, it offers potential clients an opportunity to see what they are missing out on. Of course, these growth hacks aren’t the only tools you need to succeed.
There are a lot of other tools that companies rely on to draw the audience in. Each and every one of those tools play a part in the ultimate success of a company. If you want to learn more about growth methods and tools for success, you need to go here and use the various elements as they apply to your business. Remember that the key to success isn’t using the same methods that everyone uses over and over, is using the methods that serve your particular business.